The Console Wall. Couches, controllers, four players.

Spending more, standing out less.

Owners are paying month-long rent credits to compete on identical floorplans, while the amenities meant to differentiate them are bleeding cash and aging out of relevance. The buildings winning today aren't spending more — they're spending on what residents actually use.

of U.S. apartments offered rent concessions in September 2025. Average discount: ~8% of rent — about a one-month credit. On a $2,000 unit, that's $160 off every month for the life of the lease, and the discount resets at every renewal. When the floorplans look the same, owners pay residents to pick them. A real amenity, paid for once, is cheaper than that — and it compounds instead of resetting.

ALN Apartment Data · September 2025

dedicated staff most amenities ever get. Industry research is clear: amenity spaces "look stylish but lack programming or staff to drive habitual use." Without someone running it — updating it, fixing it, teaching residents how to use it — even great amenities gather dust within 18 months. Owners blame the amenity. The real problem is no one's home.

Multifamily Executive · 2024

of Gen Z renters rank resort-style amenities less important than social, tech-forward gathering spaces. The pool deck and clubhouse won the 2015 lease-up. Today's renters rate flexible, social, tech-forward spaces above the amenities most buildings are still paying to maintain. The stack that won the tour is losing the renewal — and the demographic clock is only moving one direction.

NMHC/Grace Hill Renter Preferences · 2024

CorsairBest BuyCDWHPNVIDIAAMDIntelSamsungTrackmanUneekorFanatecPlayseatCorsairBest BuyCDWHPNVIDIAAMDIntelSamsungTrackmanUneekorFanatecPlayseat

Pickup-friendly, every night.

Book a demo See the outcomes ↓

Multiplayer Console Module — labeled view

01
4K HDR display
Big, bright, viewable from the back of the sectional. Wall-mounted, glare-controlled.
02
PS5 · Xbox · Switch
All three platforms in the rack. Quick-switch input. Game library kept current.
03
Four-player couch co-op
Eight wireless controllers, always charged and paired. Sit down with three friends and start a game in under a minute — the whole sectional in front of one screen.
04
Cable-tidy rack
Same field-replaceable steel rack as the PC lounge. No spaghetti.
05
Pickup-ready
No login, no booking. Sit down, grab a controller, hit start.

We manage it. You don't lift a finger.

One contract, one phone number. The room runs itself, refreshes itself, and stays out of your team's way — every layer of it covered.

Warranty + hardware replacement

Game library curation

OS + game updates

24/7 monitoring

On-call support

Content filtering + parental controls

Numbers that move the lease, a room people remember.

Owners care about NOI. Managers care about activation. Residents care about Friday night. The Console Wall is built to deliver on all three, in roughly that order.

Attract + retain

Sign them in, keep them in.

One partner property saw retention climb from the high 20s to a record low-50s after an amenity overhaul that featured the Play Module.

+0 ptsretention climb · 28% → 52%

Top 100 users · visits over 60 days

Used 2–4× more than other amenities.

Our top users return more often than at other large amenities — gaming pulls them back in night after night, where pools and gyms see the same people once or twice a week.

Other top amenities

Console Wall

Community

Neighbours, not strangers.

Tournament nights, weekly leagues, and casual drop-ins build the kind of resident network that makes “I love living here” mean something specific.

Revenue

Additional monetisation,
on tap.

Full venue rentals
Corporate events
Sponsored tournaments

Payback math

ROI in under 24 months.

0%avg. ROI

Most installs pay back inside two years — sometimes within one.

Turn-key + low-touch

We run the room, you bring the snacks.

24/7 monitoring, automated patches, on-call support, content filtering and parental controls baked in. Residents text — we fix it before they put the controller down.

24/7

monitoring

<15m

avg. ticket time

staff hours / week

Future-proof

One generation ahead, never two behind.

The module evolves with the platform — new GPUs, new headsets, new consoles roll in on a managed cadence. We track the upgrade clock and bundle the refresh; you fund the parts. The room stays a generation ahead instead of two behind.

RTX refreshVR upgradeConsole swapPeripheral cycle

The room everyone piles into.

We've been running console walls across student housing, multifamily, and mixed-use buildings. Here are the case studies — owners and managers in their own words, plus the numbers behind the stories.

The amenity they post about.

Pools and gyms do not show up on weeknight feeds. The Console Wall does — every smash session, FIFA bracket, and Mario Kart night is organic marketing the building did not have to pay for.

@marcus_h

1329

@marcus_h smash bros night until 2am, no regrets

#consolewall#lkamenities

@kelseym

945

@kelseym this is the reason i renewed

#amenitiesgoals

@gabbygamer

15612

@gabbygamer spectator squad assembled for the FIFA finals

#tournamentnight

@residentlife

18813

@residentlife friday night couch sessions hit different

#communityvibes

@ryan_hayes

877

@ryan_hayes homework first… mario kart till 2am after 😅

#studystress

@gameroom_chris

663

@gameroom_chris found my new study spot. and party spot. and sleep spot.

#consolewall

@marcus_h

1329

@marcus_h smash bros night until 2am, no regrets

#consolewall#lkamenities

@kelseym

945

@kelseym this is the reason i renewed

#amenitiesgoals

@gabbygamer

15612

@gabbygamer spectator squad assembled for the FIFA finals

#tournamentnight

@residentlife

18813

@residentlife friday night couch sessions hit different

#communityvibes

@ryan_hayes

877

@ryan_hayes homework first… mario kart till 2am after 😅

#studystress

@gameroom_chris

663

@gameroom_chris found my new study spot. and party spot. and sleep spot.

#consolewall

@jamietc

26421

@jamietc won the rocket league bracket — third week running 🏆

#tuesdaytournaments

@taylor.codes

614

@taylor.codes switch night > literally anything else on a tuesday

#couchplay

@kashvi.r

786

@kashvi.r we cooked tonight 🔥

#consolewall

@nathaniel.b

422

@nathaniel.b first time on the console wall, won't be the last

#newresident

@leanne.m

17118

@leanne.m tour day at the new building. yeah this sold me

#movingsoon

@chevy.j

22226

@chevy.j building tournament season is HERE

#tournamentnight#wolverinecrossing

@jamietc

26421

@jamietc won the rocket league bracket — third week running 🏆

#tuesdaytournaments

@taylor.codes

614

@taylor.codes switch night > literally anything else on a tuesday

#couchplay

@kashvi.r

786

@kashvi.r we cooked tonight 🔥

#consolewall

@nathaniel.b

422

@nathaniel.b first time on the console wall, won't be the last

#newresident

@leanne.m

17118

@leanne.m tour day at the new building. yeah this sold me

#movingsoon

@chevy.j

22226

@chevy.j building tournament season is HERE

#tournamentnight#wolverinecrossing

Talk to us

Want a console wall in your building?

A 15-minute call. We’ll talk through layouts, sectionals, and what an installed console wall looks like in your space.

Schedule a 15-min call See all four modules →

Four modules,
one system.

Same kit, same service, same support — across every install. Pick another room.

The Console Wall. Couches, controllers, four players.

Spending more, standing out less.

Pickup-friendly, every night.

4K HDR display

PS5 · Xbox · Switch

Four-player couch co-op

Cable-tidy rack

Pickup-ready

We manage it. You don't lift a finger.