The Racing Sim. The seat in every photo.

Spending more, standing out less.

Owners are paying month-long rent credits to compete on identical floorplans, while the amenities meant to differentiate them are bleeding cash and aging out of relevance. The buildings winning today aren't spending more — they're spending on what residents actually use.

of U.S. apartments offered rent concessions in September 2025. Average discount: ~8% of rent — about a one-month credit. On a $2,000 unit, that's $160 off every month for the life of the lease, and the discount resets at every renewal. When the floorplans look the same, owners pay residents to pick them. A real amenity, paid for once, is cheaper than that — and it compounds instead of resetting.

ALN Apartment Data · September 2025

dedicated staff most amenities ever get. Industry research is clear: amenity spaces "look stylish but lack programming or staff to drive habitual use." Without someone running it — updating it, fixing it, teaching residents how to use it — even great amenities gather dust within 18 months. Owners blame the amenity. The real problem is no one's home.

Multifamily Executive · 2024

of Gen Z renters rank resort-style amenities less important than social, tech-forward gathering spaces. The pool deck and clubhouse won the 2015 lease-up. Today's renters rate flexible, social, tech-forward spaces above the amenities most buildings are still paying to maintain. The stack that won the tour is losing the renewal — and the demographic clock is only moving one direction.

NMHC/Grace Hill Renter Preferences · 2024

CorsairBest BuyCDWHPNVIDIAAMDIntelSamsungTrackmanUneekorFanatecPlayseatCorsairBest BuyCDWHPNVIDIAAMDIntelSamsungTrackmanUneekorFanatecPlayseat

A real driver’s seat, on every floor.

Book a demo See the outcomes ↓

01
Triple-screen wraparound
Three matched panels at the right angles for actual cornering vision.
02
Direct-drive wheel
Real torque, real road feel. Force-feedback that fights back.
03
Fanatec pedals
Load-cell brake, hydraulic feel. The same pedals serious sim drivers run.
04
Playseat bucket seat
OEM-licensed seat, racing harness, fixed pedals. Reads serious from the door.
05
Compact footprint
Single-rig install fits in 100–150 sq ft. Pairs beside a PC lounge or console wall.
06
LK in-house cabling
Tidy runs, color-coded, labeled at both ends. Updates pushed remotely.

We manage it. You don't lift a finger.

One contract, one phone number. The rig runs itself, refreshes itself, and stays out of your team's way — every layer of it covered.

Warranty + hardware replacement

Sim title library curation

Software + firmware updates

24/7 monitoring

On-call support

Wheel + pedal lifecycle

Numbers that move the lease, a seat people remember.

Owners care about NOI. Managers care about activation. Residents care about Friday night. The Racing Sim is built to deliver on all three, in roughly that order.

Attract + retain

Sign them in, keep them in.

One partner property saw retention climb from the high 20s to a record low-50s after an amenity overhaul that featured the Play Module.

+0 ptsretention climb · 28% → 52%

Top 100 users · visits over 60 days

Used 2–4× more than other amenities.

Our top users return more often than at other large amenities — gaming pulls them back in night after night, where pools and gyms see the same people once or twice a week.

Other top amenities

Play Module

Community

Neighbours, not strangers.

Tournament nights, weekly leagues, and casual drop-ins build the kind of resident network that makes “I love living here” mean something specific.

Revenue

Additional monetisation,
on tap.

Full venue rentals
Corporate events
Sponsored tournaments

Payback math

ROI in under 24 months.

0%avg. ROI

Most installs pay back inside two years — sometimes within one.

Turn-key + low-touch

We run the room, you bring the snacks.

24/7 monitoring, automated patches, on-call support, content filtering and parental controls baked in. Residents text — we fix it before they put the controller down.

24/7

monitoring

<15m

avg. ticket time

staff hours / week

Future-proof

One generation ahead, never two behind.

The module evolves with the platform — new GPUs, new headsets, new consoles roll in on a managed cadence. We track the upgrade clock and bundle the refresh; you fund the parts. The room stays a generation ahead instead of two behind.

RTX refreshVR upgradeConsole swapPeripheral cycle

The seat closing the leases.

We've been running racing sims across student housing, multifamily, and mixed-use buildings. Here are the case studies — owners and managers in their own words, plus the numbers behind the stories.

The amenity they post about.

Pools and gyms do not show up on weeknight feeds. The Racing Sim does — every personal best, head-to-head, and tour-day reaction is organic marketing the building did not have to pay for.

@marcus_h

1289

@marcus_h first lap on the new sim. wow.

#racingsim#lkamenities

@kelseym

1026

@kelseym the seat sold me on the building

#amenitiesgoals

@gabbygamer

15813

@gabbygamer head-to-head spectator night ⚡

#tournamentnight

@residentlife

19514

@residentlife friday night track sessions hit different

#communityvibes

@ryan_hayes

927

@ryan_hayes homework first… nordschleife after 😅

#studystress

@gameroom_chris

674

@gameroom_chris found my evening ritual. one race becomes ten.

#racingsim

@marcus_h

1289

@marcus_h first lap on the new sim. wow.

#racingsim#lkamenities

@kelseym

1026

@kelseym the seat sold me on the building

#amenitiesgoals

@gabbygamer

15813

@gabbygamer head-to-head spectator night ⚡

#tournamentnight

@residentlife

19514

@residentlife friday night track sessions hit different

#communityvibes

@ryan_hayes

927

@ryan_hayes homework first… nordschleife after 😅

#studystress

@gameroom_chris

674

@gameroom_chris found my evening ritual. one race becomes ten.

#racingsim

@jamietc

27122

@jamietc shaved 2 seconds off my best 🏁

#simracer

@taylor.codes

644

@taylor.codes lunch break laps > meetings

#weeknightlaps

@kashvi.r

815

@kashvi.r tour day. couldn’t stop watching the rig.

#movingsoon

@nathaniel.b

442

@nathaniel.b first sit, won't be the last

#newresident

@leanne.m

17318

@leanne.m yeah this sold me on the lease

#amenitiesgoals

@chevy.j

21725

@chevy.j building racing league season is HERE

#tournamentnight#simracer

@jamietc

27122

@jamietc shaved 2 seconds off my best 🏁

#simracer

@taylor.codes

644

@taylor.codes lunch break laps > meetings

#weeknightlaps

@kashvi.r

815

@kashvi.r tour day. couldn’t stop watching the rig.

#movingsoon

@nathaniel.b

442

@nathaniel.b first sit, won't be the last

#newresident

@leanne.m

17318

@leanne.m yeah this sold me on the lease

#amenitiesgoals

@chevy.j

21725

@chevy.j building racing league season is HERE

#tournamentnight#simracer

Talk to us

Want the seat in your tour photos?

A 15-minute call. We’ll walk through pairing the racing sim with the rest of your floor — and what the install actually looks like.

Schedule a 15-min call See all four modules →

Four modules,
one system.

Same kit, same service, same support — across every install. Pick another room.

The Racing Sim. The seat in every photo.

Spending more, standing out less.

A real driver’s seat, on every floor.

Triple-screen wraparound

Direct-drive wheel

Fanatec pedals

Playseat bucket seat

Compact footprint

LK in-house cabling

We manage it. You don't lift a finger.